Nowadays, communication becomes more and more image-orientated: visual information invades media channels and step-by-step prevails on purely linguistic interaction. However, this cultural shift from word to image has come too fast, leaving time neither for reflection nor for getting use to new forms of communication based on images. While language literacy has been taught for centuries, visual literacy is a rather new notion. A habit to read images has not yet been acquired by young people who often are puzzled by not knowing how to interpret visual signs overwhelming media, TV, Internet, streets, etc. Throughout the youth exchange "iMaginarium", participants are going to learn from each other different non-verbal “languages”, while the usage of natural language is going to be minimized. The youth exchange will be carried out by Loesje Estonia in late August 2012 in Narva-Jõesuu, Estonia. The overall "iMaginarium" programme will look like a non-formal summer school on image-based media, full of presentations, workshops, group exercises, discoveries, tasks, which in turn will create a common learning space for participants and leaders from 8 countries. Young people from East and West will share how do they communicate with their community by means of posters, stickers, stencils, photography, video, and other visual tools of interaction. Together they believe that understanding visual images can be more comprehensive for young people hailing from different cultures and backgrounds: it can lay a ground for more equal and tolerant communication within a multicultural community.