The new theme of "Good Living" has been chosen to reflect the benefits of tourism from the perspectives of both visitors and the host communities. Visitors will benefit from proposed improvements to the quality of the tourism product, facilities and offers; while residents will benefit economically and socially from direct involvement in determining and helping to realise the region's future tourism development.The partners will combine their resources and skills to improve the promotion of the whole region, with a particular focus on developing significantly short-break business across the region and throughout the year. This project will both consolidate and build on previous projects carried out between 2002 and 2004:- "Well-Being" by CDT's Nord and Pas de Calais, and Tourism South East;- "Eazybreaks" by CRT Nord-Pas de Calais, Kent County Council, Kent Tourism Alliance and Eurotunnel.