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GESTOR EUROPEO DE INNOVACIÓN EN DESTINOS TURÍSTICOS INTELIGENTES Y RESPONSABLES
Start date: Sep 1, 2014, End date: Oct 31, 2016 PROJECT  FINISHED 

Tourism is one of the main economic activities at the UE level in terms of GDP, employment and innovation as highlighted in the Agenda for a sustainable and competitive European tourism (EC, 2006). The European Strategy 2020 showcases the role of tourism in the European economy and the importance of adopting a new tourism policy to improve competitiveness at the European tourism industry and creating more and better jobs through sustainable growth of this sector with an emphasis on innovation and knowledge. The tourist market is evolving to the beat of new trends in development (e.g. the emergence of "Intelligent tourism destinations", creative tourism projects and responsible and sustainable tourism activities). This has influenced the tourism market supply, as well as its management and promotion at tourism destinations. At the same time, tourism companies have been taking a more conscious role giving greater emphasis to social and environmental responsibility or the application of new technologies for innovation management in tourism. In this context, there is a mismatch between sector requirements and the actual vocational training provision at EU level. Both the employees of large tourism companies, SMEs, entrepreneurs, professionals from public sector and practitioners in planning, management, provision and tourism promotion show a need to up-skill and adapt their knowledge to turn into actors of innovation development at the European tourist destinations. The main aim of INMATOUR project is to contribute to adapt the knowledge, skills, and competence of tourism professionals through the design of a profile and a training curriculum to manage innovation in tourist destinations. This profile is intended to achieve 3 goals: 1) Strengthen links between education/training in tourism and labor market 2) Use innovation management as a tool to improve competitiveness at business/territorial level 3) Adapt tourism professionals training to the needs and current development strategies at the tourist market. This project will help to improve, adapt and diversify training in tourism by promoting the profile within the range of education and training; and raise qualification of tourism professionals to work or engage the bussiness world at any EU country in accordance with a new model of tourism (more sustainable, responsible, innovative and creative). To achieve these aims, the project will develop the following activities: 1. Design and develop a new professional profile with theoretical-practical knowledge, based on required skills to develop innovation at tourism locations:raised- awareness on economic, social and cultural environment of tourism, valorization of creativity, tools to promote and manage sustainability and Territorial Social Responsibility, ICT and social networks management for tourism promotion and marketing, managing methods of social empowerment and governance at tourism destinations. 2. Promotion and development of ERF transversal skills through the profile such as innovative entrepreneurship, risk management, communication and digital competencies. 3. Develop a training curriculum based on the above areas, and design training materials suited to these needs and adaptad to b-learning (open educational resources for blended learning). 4. To implement a European training of trainers course with project participants with a holistic training approach, aimed at multiplying the process in each country. 5. To promote the use of the profile, training methodology and free access of educational materials through an online training tool 6. Develop virtual space to exchange good practices, knowledge and experiences via the social community of the project. 7. Create an network of stakeholders to boost a Pan-european dimension of Innovation Management in Tourism Destinations. The main project beneficiaries will be:1) tourism experts, professionals and practitioners, tourism-related staff at local, regional and National tourism administrations, Regional Tourism boards; 2) VET sector: undergraduate students attending the last two years of VET studies or recent graduates in Marketing and Tourism Promotion (and related training areas), apprentices and other VET learners in Tourism; teachers and trainers at VET institutes and training centers; VET-providers; VET-authorities at regional, national and European levels. 3) Companies, entrepreneurs, business associations 4) Local Development Agencies (LDAs), job placement agencies, 5) Tourism administrations and governmental bodies at the local, national and EU level. The estimated impact of the action will be: - Better trained workforce to face tourism sector challengues - Increased awareness on the current needs for training in VET for tourism sector - Increased importance of innovation in tourism management and bussiness competitiveness -Setting-up a new European Network to boost innovation at European destinatio
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