For starters, the best is just good enough!Stop the ignorance in education towards brain research!Anyone who thinks that teaching literacy is peanuts and sophisticated method can wait for more demanding subjects later, is overlooking the fact that letters are the vehicle that transports us through our entire education. The entry sets the course!If one in five of the 15-year-old Europeans can’t properly read (- and this in countries like France, England, Germany, that are proudly teaching letters to every 6-year-old) then something is wrong!Worldwide the learning enthusiasm our species shows at the beginning of their lives, makes preschoolers running to school. And worldwide tired up to weary faces are sitting there shortly after.Why?Because letter-teaching enters the brain 'the wrong way round'.As wrong-way-drivers in a one-way-street teachers are fighting their way through the pupil’s honking, while right direction would be met by cheers and natural learning pace for a lifetime.Driving in the right direction from the start makes gifted pupils more gifted and those with learning difficulties integrated.But only a 'lived' alphabet is also loved.For loved ones people do everything. This is about the self-perpetuated learning school puts the usual end to.The alphabet sound-image-story is equivalent to an invention that generates change. The project provides the framework for the required interdisciplinarity.A systematic training develops step by step the compound of intrinsic creativity and scientific precision. This is to enable the creation of the sound-image-story of the alphabet in other countries and their languages:An educational tool that in addition brings an unprecedented printing product on the market, the context-transparency print. A mnemonic tool, which provides a fundamentally new direction and significance for both, the book market and digital means. An educational tool that helps tuition to escape from its diehard course, and get into the right seaways.In order to avoid any doubt about Europe having no time to lose at this U-turn, the use of the SOUND-IMMAGE-ALPHABET is accompanied by a broad comparative study in several schools. Besides writing and reading progress, also health, social behavior, reliability and the success in the remnant school subjects are targeted by the analyses.With education as its third largest export- and second biggest income-factor, Australia proves that there is a market sector that can compete with the energy industry! – Then what are we waiting for in post-industrial Europe?