FAIR means Fostering Apprenticeships sharing Ideas and Resources both at transnational level, allowing the cooperation and the exchange of practices/models/results among partners, and at local level, through the creation of synergies with the active involvement of key actors. FAIR means also that apprenticeship is something "good", with a power in stimulating companies towards a social responsibility.Italy, Spain and Romania are characterized by common low performances in the diffusion of apprenticeships, but with solid traditions in work-based learning that could be enhanced and innovated. The three involved areas are strategic because they need to foster apprenticeships among companies through synergic approaches strongly linked to the social and economic environment. FAIR aims at empowering capacities and potentialities of the involved Chambers of Commerce that will become collectors of ideas and resources, and will be territorial landmarks for stakeholders and enterprises that will receive direct support services and indirect benefits:- Creation of permanent territorial Think Tanks to address policies & strategies;- Collection/enhancement of territorial and national resources such as informative and guidance supports, databases and tools, programmes for in-company trainers, etc- Creation of a permanent link between education and employment organizations, aimed at matching skills needs and training programmes;- Building smart and user-friendly support services dedicated to enterprises: information and practical guidance support, individual coaching, linkage with training organizations, availability of training programmes for in-company tutors;- Organization of national awareness campaign focused on the spreading of a "new image" of apprenticeships, inspired by the history and oriented to the present/future;- Creation of a "FAIR Brand" that evokes ethical meanings and that will be linked to the social responsibility policies.