FILMOTV
Start date: Jan 1, 2016,
End date: Dec 31, 2016
PROJECT
FINISHED
FilmoTV is the leading French on demand service specialized in Cinema. Our ambition is to offer to French costumers the richest, most diversified and attractive offering of European movies.FilmoTV was the first EU cinema on demand service proposing both TVOD and SVOD.The service was originally built upon 3 main fundamentals:- an original subscription offer: to date we propose +500 movies available at any time arranged through 5 thematic channels.- a focus on EU cinema: unlike many other services, we kept providing different and larger exposure to EU movies.- a strong editorial line: our editorial treatment is quite unique and is based on a selective approach, production of various editorial contents and original programming.We think there is a room for European services, but because EU content awareness is by far lower than US studios content, we consider editorial approach as a key element of success.Over the years and thanks to Media helps, we’ve been consolidating the service and extending its distribution while remaining true to our initial ambition:- we participated in developing SVOD in France and Europe and succeeded in becoming over the years the leading French Independent SVOD service - we preserve our competitiveness with state-of-the-art interfaces and many innovative technical and marketing assets.In 2016, the market will become more competitive with new players (Zive, Roku) and new aggressive strategies from major players (Netflix, CanalPlay) that mainly focus on series and US content. It should further impact the EU audiovisual market and are likely to depreciate and marginalize EU cinema. In this new landscape, FilmoTV intend to keep playing a significant role. Major stakes remain:- Remain a window for European Cinema by strengthening our editorial positioning, i.e enhance our strategy to acquire, expose and promote EU films & massive content production.- Pursue our support to new digital distribution strategies (SPIDE, Ecinema...) and boost innovative marketing activities to develop the audience.- Strengthen multiscreen distribution by consolidating and extending our presence across all channels with innovative interfaces and marketing offers (bundles…). - Pursue local EU projects in cooperation with Wild Bunch subsidiaries to move towards a more global European model.
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