"It looks, sounds, tastes, smells and feels good to be a researcher! The main objective of “FAWORIT 2013” is to overcome and change the prevailing stereotypes about researchers and contribute to the enhancement of their public recognition by showing research(ers) through our senses. We would like to present how researchers help us to face our common responsibilities and possibilities of the future and to attract our attention to their work. We also intend to address the future generation and show the attractiveness of research career – this year with a special, interactive, audio-visual show brought to music festivals. We focus on the target group from the age of 10 to 24, but we aim to address all age groups with attractive programmes. The series of events at 10 locations will focus on the Researcher through his/her career and the lively tastes of scientific life. The public will be “edutained” during the Night: scientific presentations will be mixed with entertaining elements. There is going to be e.g. a Scientific DJ Show, exhibition of researchers’ hobbies, shooting with a laser gun and HiTech Pub. The target audience can thus discover that the life of the researcher is fascinating, cool and attractive. Our objective is to have around 15,000 visitors at the events, but a multiple of that number (around 500,000) will see, hear or read about the Night. We are planning to raise awareness of the European engagement in R&D&I. In the European Corners and at each venue related programmes of the European Union will be visible. The structure of the consortium (stakeholders from academia and industry, from non-profit and for-profit organisations, with the contributing participation of schools, a cluster, a multinational company and a media partner), the elaborated concept/workplan and the involvement of strategic media partners will guarantee the success of the project."