EYE TO EYE (E²) will form a pan-European initiative and a professional network facilitating the circulation of independent European films on various distribution platforms and aiming at attracting new audiences to European films. E² will facilitate the European transnational distribution and circulation thanks to a network of distributors, film festivals, exhibitors and VoD platforms involved in the experiment of innovative ways of distribution. E² is the only initiative proposing at the moment a pan-European collaboration between festivals, distributors, VoD platforms, and exhibitors around the promotion of independent European films and the target of a new young audience. E² will create a brand dedicated to new ways of promotion/distribution and a platform of interactive exchange between professionals in terms of material, ideas of promotion, theatrical release strategies. The activities organized will follow at the same time the traditional distribution and exploitation chain while experimenting on alternative circuits via day-and-date strategies for example. The originality of the project lies also in the nature of the communication and marketing strategies employed, as E² will use at the same time traditional advertising methods and Media coverage, as well as exposure via alternative advertising, new Media and social networks (facebook, twitter).