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EYE ON FILMS
Start date: Jan 1, 2016, End date: Dec 31, 2016 PROJECT  FINISHED 

Through the EoF network and label, the initiative is divided into several activities all with the same promotional purpose or European first feature films. EoF focuses on the distribution of European first feature films by cooperating with numerous distributors based in more than 40 countries in and outside of Europe. Relying on strong partnerships with distributors, this activity aims at ensuring the worldwide commercial exploitation of European films which are part of the EoF label. In order to widen their chances to be exploited/released outside of their territory of production, the EoF distribution system combines classical distribution functioning and innovative models/circuits based on direct cooperation with distributors, cinemas and VoD platforms. In 2015, 3 VoD platforms, 13 distributors and 5 sales agents joined the EoF network of film professionals. It gathers 132 partners from which 56% are European and 44% non-European, including 52 festivals, 66 distributors, 5 sales agents and 10 VoD platforms.Within the framework of partnerships with festivals and cinemas, EoF titles are proposed under specific EoF sections, under special EoF programmes or seasons dedicated to European films. Peripheral events are also organized in addition to screenings with a promotional and educational purpose such as meetings with talents (masterclasses, Q&As, workshops). In order to guarantee a commercial exploitation to EoF films, some of them are simultaneously available on VoD platforms partners when they are screened as part of EoF theatrical/festival events. To optimize EoF titles' promotion and accessibility, EoF focuses on digital technology by making them available on platforms partners, by organizing online events (free sneak previews, day-and-date releases...) and by communicating thanks to digital tools about the films/directors, about EoF events/partnerships and about the titles' availability in theatres/online. As mentioned above, these activities have the common objective to promote European films on a global scale in order to reach a wide audience. This promotional mission also involves innovative communication/marketing campaigns and actions based on event driven strategies and an extensive use of digital tools/media. Proposing EoF titles online thus widens the accessibility of the films while multiplying the chances to attract, make grow or maintain the interest of young audiences in European first feature films.Furthermore, EoF dedicates an important part of its activity to the career of EoF titles in festivals. Thanks to strong partnerships we have with festivals worldwide, we guarantee their selection (under EoF specific sections, in official selections or in competitions), their circulation and exposure on an international level. We also have a long-term approach as we follow up EoF titles' career and we communicate on everything occurring in their pathways (when they are selected/awarded at festivals, released in a country, etc.).

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