Europeana Creative will support and promote the re-use of cultural resources available via Europeana by realising a set of concrete objectives. (1) The project will establish the Europeana Labs Network of online and physical spaces for experimentation and engagement. The labs will provide access to technical and business services, and experimentation content to support the development of new projects, beginning with four co-creation lab spaces and a common website. (2) The new Europeana Content Re-use Framework will extend the Europeana Licensing Framework from metadata to content, allowing content providers to make content available for re-use scenarios and to communicate the conditions necessary for commercial re-use. (3) The project will implement the infrastructure and essential transformation services needed to successfully support re-use of cultural resources, at the same time boosting creativity and long-term business development. (4) Five Pilot applications in the thematic areas of History Education, Natural History Education, Tourism, Social Networks and Design will be created. The Pilots will serve as reference implementations for (5) Open Innovation competition Challenges that will identify, incubate and spin off five viable projects into the creative industry sector. (6) The project will identify business models allowing key stakeholders within the Europeana ecosystem to develop products and services based on the Content Re-use Framework, and to ensure the sustainability of the Europeana Labs Network. (7) Holistic evaluation carried out by the project will cover all work streams, while the staged delivery of Pilots and services supports best practice learning. (8) Project results will be promoted via an extensive stakeholder engagement campaign in the creative industries sector and the Europeana Network. The consortium assembles the required expertise, critical mass and network outreach coverage to successfully realise these objectives.