Until the introduction of ETEP in 2003, it was very difficult for pop music artists to pursue a European career outside their home country. With the launch of ETEP in 2003 and until 2014, the foundation was laid for many cross-border exchanges and successes of emerging artists. ETEP 3.0 will continue to facilitate the cross-border circulation of European artists and promotion of non-national European music in Europe.The main objective of ETEP 3.0 is to facilitate the circulation of European repertoire, artists and productions in Europe and to stimulate the European music industry and media to work together to promote European non-national acts and repertoire. As a platform, ETEP will focus particularly on achieving more media-coverage and visibility of the artists and increasing the visibility and awareness of ETEP to European audiences.Currently, ETEP is primarily a corporate project, bringing professionals across Europe together for the distribution, circulation and promotion of European emerging artists across borders. This has proven to be very successful for our B2B target groups, but it lacks funding to reach the European audiences that ETEP has the potential to reach. Therefore, our branding strategy will focus on developing a story of ETEP, to make the results of ETEP concrete and appealing for our B2C target group: the audiences of festivals, radio stations and media in Europe. The branding strategy developed under ETEP 3.0 will focus on communicating the artists as well as the ETEP brand that has brought them to the stage of festivals, in the media and on air. ETEP has at its heart a European music platform consisting of European export offices, the joint festivals in Yourope - the European Festivals Association, the European Broadcasting Union (EBU), the network of the largest professional association of national broadcasters and Eurosonic, the largest European music festival and conference solely dedicated to European pop music in Europe.