Most of innovative businesses base their success on creating value through better use of intangible assets. Ecosystem Services constitute the most valuable intangible assets on earth and forests are the most precious Natural Capital in Europe. Therefore, ECOSTAR alliance aims to develop entrepreneurship and innovation skills and opportunities among Forest and Environmental Policy and Economics (FEPE) university departments in Europe, specifically targeting Italy, Spain, England and Romania. The project focuses on promoting and fostering the links among high education institutions and businesses operating in the field of Marketing and Economics of Ecosystems and Biodiversity (MEEB). Most of well-known FEPE university departments have developed several methodologies and tools connected with MEEB and in general with nature-based economy. However, universities curricula lack of knowledge transfer initiatives that allow the real commercialization of new processes, methods and services for the development of market-based mechanism for ecosystem services conservation. Therefore, the project aims to make the knowledge triangle a reality in the field of MEEB, providing sustainable business opportunities and real benefits for the environment. ECOSTAR will achieve its goals through the following main actions: - Delivering a series of specialized entrepreneurship and innovation trainings targeted to MEEB through multidisciplinary approaches to teaching and learning- Facilitate the co-creation of knowledge, through staff and learners mobility, an EU Business Plan Award, lobby and fundraising- Create an EU wide research and enterprise alliance to make a knowledge triangle a reality in the field of MEEBResults will have a strong EU-global dimension and transferability potential, capitalizing on existing wide university-business networks and through the partnership with Ecosystem Marketplace, a leading organization tracking ecosystems markets and tools in US and worldwide.