The project has as its overall objectives to increase citizen perticipation in sport and physical activity across Europe via an innovative and motivating "European Fitness Badge". 59% of the Europeans never or rarely do sports or are physically active in a regular sense. Despite a strong scientific evidence of the correlation between p. a. and a healthy, independent lifestyle.The Fitness Badge wants to raise the awareness of the adult population in Europe of the importance of HEPA and utilise the motivating elements of a personal fitness test.The main tool to reach these general objectives is the Fitness Badge, which combines health related importance of fitness and motivation of people to increase the personal level of HEPA. That means the Fitness Badge is integrating a fitness test. The European Fitness Badge will therefore be able to give a significant contribution to the implementation of the EU Physical Activity Guidelines, and a tool that can be replicated and taken up by other stakeholders throughout and bayond the project lifetime.Sustainable behaviour change from inactive to active passes several stages. The Fitness Badge can be s sustainable module on the way to change the behaviour. Especially from the stage “thinking about/making plans” to the stage of “exploring” a Fitness Badge can be very helpful for changing behaviour – especially when the Fitness Badge is integrated in special events and settings. The Fitness Badge is based on the fitness factors. Different fitness tests checking on fitness factors exist in each European country – e.g. Eurofit - but there is no common test based on European reference data. One of the big chances of introducing and evaluating a European Fitness Badge is the “Now we move-campaign” with the "MOVE week" of ISCA. With ISCA as a partner the Fitness Badge will be an essential part of the MOVE week – focusing on the importance of fitness for the health of people.