Improvement of quality and quantity of tourist services, tourist information about tourist objects, tourist safety and availability of the unique natural landscapes of Polissia. Creation of a positive tourist image of the Polissia territory on the international tourist market through promotion of the international ecotourism brand name Polissia. Expected Results: Increased quality of tourism services providing on the territory of Polissia.One cross-border tourism Cluster created; 2 regional tourism Clusters created;5 Tourist information and Equipment rent Centers created;1 cross-border bicycle route developed;17 ecotourism routes marked;4 conferences conducted (1-BY, 1-PL, 2-UA); at least 120 participants took part in conferences 3 study-tours (at least 15 participants each), Analyses of tourism legislation in three countries carried out.The new positive image of the cross-border territory is formed through creation and promotion of the international ecotourism brand name Polissia.One audit realization;1 promotion strategy developed; 1 visual identification system elaborated; Cross-border Bike Ride through National parks of three countries held; 3 websites developed, tourist booklets printed (6000 copies — at least 6000 people will be informed); tourist map printed (9000 copies — at least 9000 people will be informed); Joint participation in 5 tourism exhibitions (30 delegation members).