To enrich tourist services of the cross-border region with a new, innovative integral Roma cultural-tourist product. To offer to members of the Roma ethnic minority indispensable tools of help for self-help to activate endogenous creative potentials of the Roma and the richness of the Roma cultural heritage for their personal development and the development of the Roma collective as a whole. To stimulate the development of Roma social entrepreneurship adjusted to the specifics of Roma lifestyle, Roma culture and values. To establish a cross-border Roma cultural-tourist developmental partnership and a common Roma cultural-tourist-information infrastructure. By using planned media promotion of positive events in the lives of Roma, we will contribute to the elimination of negative stereotypes and the a priori declining attitude of the major part of the dominant population towards the Roma population, as well as to the acceptance of diversity, the stimulation of tolerance, the prevention of discirmination and multicultural dialogue. Expected Results: Prepared researches and professional studies, new objects of the joint cross-border Roma cultural-tourist infrastructure, pilot Roma cultural-tourist products/services, new cross-border web-portals about Roma cultural-tourist services, established cross-border Roma cultural-tourist-information points, bilingual issues of a guide for the cross-border Roma cultural-tourist transversal.