Organic retail has been and will continue to be a dynamic market. However, all its business segments are suffering from a severe lack of qualified personnel, staff and managers. The great need for training could be met by new and innovative methods like eLearning. A supply analysis, carried out by a former LdV Partnership, showed that eLearning offers for the qualification of organic retailers don't exist either in Europe or in other major regions. All specialists interviewed for the survey expressed the need for eLearning as an innovative and progressive method.The aim of the project was to establish a European eLearning system offering vocational qualifications in the field of organic retail in the partner countries. Several already existing distance learning materials and online units were be brought together for comprehensive supply and adapted to the six partner countries Bulgaria, Germany, France, Italy, Austria, Poland and Czech Republic, according to their special national conditions and requirements. The result is a comprehensive learning platform with 12 basic modules providing knowledge and practical information on main issues (principles of organic production, marketing, economics) and product assortments (fruit and vegetables, milk, cheese, cereals, oils, soya) of organic retail.