The core activities representing minor actions for improving the quality of the environment. The long-term objectives of the project are to develop a long term harmonic and balanced co-operation between the Hungarian KTV and the Serbian Pannonia Alap, which can promote the common necessity of the environmental sustainability of the cross border region, can raise common responsibility for common natural values and can help make the people of the region understand the necessity of building common future. The core activities of the project are:1: Making (multilingual) short film-series presenting natural values of the border region and environmental problems with possible solutions by the best practice models. 2: Organising awareness raising actions for young people - amateur photo competitions, media youth camp for teenagers, travelling photo-exhibitions, which focus on exposing environmental threats and natural values in the border region. Achievements: In contemporary society, the media maybe has the greatest power. The project partners capitalised on this fact by harnessing the power of television to draw attention to environmental sustainability. Their long-term objectives were to develop harmonious and balanced cooperation between the Hungarian KTV and the Serbian Pannonia Foundation to promote the common needs for environmental sustainability of the cross border region, to increase shared responsibility for common natural values and to help make the people of the region understand the necessity of building a common future. In this aim they made a series of multilingual short films to present the natural values of the border region, the environmental problems, possible and viable solutions and models of best practice. It should be mentioned that the project partners involved the younger generations and organised amateur photo competitions, a youth media camp and a travelling photo-exhibition for them which focussed on exposing the environmental threats and presenting the natural values in the border region.This project is an excellent example of harnessing the power of media to protect the environment. The joint work of course brought the participants closer to each other, strengthened cross-border networking and generated further cooperation.