Current EU economic and social policy places a high value on nurturing entrepreneurship among young people. Yet levels of student entrepreneurship in universities and colleges across Europe remain low. Those HEIs that wish to improve entrepreneurship education often find they lack the skilled human resources and funding needed, and are impeded by staff’s narrow vision of entrepreneurship as a field of business studies and not a transversal skill across all faculties. “Embedding Entrepreneurship Education” aims to increase in the proportion of European HE students acquiring an entrepreneurial mind-set or engaging in early stage entrepreneurial activity by boosting the capacity of European HEI’s to innovate and improve services via collaboration with businesses and other organizations in the entrepreneurship support ecosystem. Specifically we will: - Create 3 Regional Alliances to bring together 36+ stakeholders from academic, private and public sector to inspire action and map practical steps for HEs to find new and cost effective ways to improve entrepreneurship education.- Develop and pilot test a multi-channel promotion campaign directed at 1500 HE teaching staff to provide them with the knowledge and skills needed to integrate entrepreneurship education as a transversal skill across all subjects and disciplines. - Jointly develop a “Embedding Entrepreneurship Education Teaching Toolkit “ developing and delivering innovative Student-Business and Social Entrepreneurship projects and activities across 3 HEIs (involving 72 participants), to later be disseminated as an open educational resource.- Maximise the exploitation of the project’s outputs and outcomes by widely disseminating the project outputs and findings to approximately 10,000 individuals via a multilingual project website and comprehensive dissemination strategy. The project is carried out by a partnership consisting of three HEIs, one European wide Network dedicated to fostering University Industry cooperation and one SME specialising in adult entrepreneurship education and is designed to meet the needs of HEI management and teaching staff, helping them transform they way entrepreneurial skills are taught on campus and facilitate smooth “transition” for university graduates who wish to progress to external enterprise support services. On a local and regional level, the project will make a significant long-term impact to strengthening the local economy as student start-ups often stay connected to the University/ region when their business started there. In addition cohorts of more entrepreneurial students will enter jobs in the region and drive intrapreneurship and innovation in the organisations they work for.The project has been designed to respond to a genuine need experienced by partner organizations and their counterparts in vocational education, entrepreneurship support and economic development, all of whom have a vested interest in using the outputs and sustaining the impacts in the long term.