The project “Everyday Science 2010” represents the second edition of Researchers’ Night initiative in Emilia-Romagna after the first successful experience of 2009. The 24th September 2010 public events dedicate to researchers take place in Bologna and in other 7 towns: Cesena, Faenza, Ferrara, Modena, Parma, Ravenna and Reggio Emilia. All universities, main research centres and local public authorities compose a significant partnership coordinated by ASTER, the regional Consortium between the Emilia-Romagna Region, the universities, research organisations and professional associations. Within a mix of continuity and novelty, the project intends to make of Researchers’ Night an annual edutainment appointment on science for the regional context.In 2010, experiments, open lessons, guided tours, exhibitions, talk shows, information and interactive services are planned to be performed by researchers themselves, combined with music and entertainment.A central event, hosting researchers from all the region, and several satellite events ensure the regional coverage of the project. Such events will be accompanied and supported by the awareness campaign aiming at informing and promoting public events and the contents related through a variety of tools and media. Impact assessment activities are also foreseen in order to measure and evaluate the perception that general public has of researchers’ profession and role of research in everyday life.After the experience of 2009, the project can count on a large consensus by public local authorities (region, municipalities and provinces) and private sponsors, supporting the organisation of events and the awareness campaign through patronage, sponsorship and in-kind services. A more intense involvement of young people is planned with special programmes and activities.