The project aims to improve the image and economic assessment of Szabolcs-Szatmár-Bereg county and Satu Mare county. For this purpose regional marketing was used as an instrument which offers conditions currently not available. The products of regional marketing are the capabilities, values, opportunities and range of services offered by the area. In order to increase the economic attractiveness of the two counties, conditions of regional marketing were established during the project. As a result a county-level marketing office was established in both counties, to ensure sufficient human resources and create a wide range of economic cooperation between the two regions, in order to improve the image, develop a joint strategic approach and establish the necessary promotional tools. A campaign was implemented, to strengthen the identity of economic actors.The target group of the project consists of institutions operating in Szatmár-Bereg county and Satu Mare county, which are competent and involved in the economic development of the two counties, potential economic partners, potential investors from outside the border of the two counties, economic operators interested in the region, small and medium-sized enterprises, municipal authorities of Szabolcs-Szatmár-Bereg county and Satu Mare county and population of active age.