The overall objective of our project is to develop innovative communications strategies and products for adults in order to provide a concrete contribution to the formation of social consciousness and awareness on drug addiction. Under this objective, our project involves; - The activities to exchange the experiences and implementation between the partners - The activities to develop, to test and to implement innovative practices - The activities enable the recognition and validation of the knowledge, skills and competencies get form formal and informal learning. Our project; - will contribute to the development of the corporate capacity of the partner organizations, - will encourage local, national and international cooperation between project stakeholders, - will improve the quality of continuing education and learning about drug addiction. Project Name: To Develop a Communication Strategy and the Communication Tools To Create Awareness on Drug Addiction Overall Objective: To develop innovative communications strategies and products for adults in order to provide a concrete contribution to the formation of social consciousness and awareness on drug addiction. Project Duration: 2 Years Target Audience: Adults at and over the age of 25, particularly parents. However, the final beneficiaries will be children, young people and the whole community. Result: Output 1: A communication strategy on drug addiction - Target audience and needs analysis in every partner country: First part of the survey - Staff training programs (short-term transnational mobility between partner’s countries) - Analysis of example applications (short-term transnational mobility) - A workshop in Turkey (Each partner will participate) - To develop a communication strategy and the application methods accordance with the strategy Output 2: Media tools (short films, viral films, posters, etc.). - A competition between university students of communication faculties in the each partner country (to prepare a Specification (according to the strategy), announcements, evaluation, award ceremony) - Adaptation and implementation of the tools to the partner countries. - Evaluation the effect of the tools used on the target: The second part of the survey Coordinator: Turkish Green Crescent Society (TR)