The implementation of the Water Framework Directive is not a “Business-as-usual approach”, and needs new knowledge and know-how, but it is demonstrated that the actual connection between research and policy is not efficient.The concept of the project is to add an intermediate step after research, like a marketing team in the industry.This “step-further” will be developed closely with the stakeholders, by involving them within a social network, the European Water Community, for promoting exchanges; the project will develop a process tailored to every typology of target groups, which are• the practitioners, with decision-makers (basin authorities, municipalities), and “doers”, (suppliers of technologies, consultancies, operators) ;it is needed to convince both the ones who accept to “host innovation”, and those who take the risk to develop innovative processes.• the researchers, as individual knowledge holders, and as members of European consortiums, and the research funding bodies, at national level.The project will collect information on about 60 water-related FP6/FP7 research projects outputs, analyse their potential future in close collaboration with the research teams, design for each of them an Individualised Dissemination Strategy, and then support their transfer to the targeted stakeholders, with the support of Web 2.0 features, together with events designed for specific audiences.The e-infrastructure is a mix of social networking tools, to support a community of practices among the stakeholders, virtual seminars, and a permanent virtual fair of results.The project includes social events to help stakeholders to meet and share ideas, and future actions: brokerage events, seminars, summer schools.The consortium gather institutes from FR, DE, PL, RO, UK, IT, SP to do dissemination at EU scale.