The project seeks to address the gap in education on and raise general awareness of conceptual art practices in Central and South-eastern Europe of 60s and 70s, where despite lacking communication with the Western world, ideas and creativity found their paths to artistic expression. Understanding of conceptual art practices and intentions, traditionally considered to be hermetic and inaccessible to the general public, will be increased through developing custom educational tools and materials - an open-access internet portal combined with interactive online spaces that will enable cross-national sharing of information and knowledge on conceptual art. Workshops and lectures held by artists and museum professional from participating countries will also be organized, in order to encourage interests, self-education and knowledge exchange practices within wider parts of various communities. Most of the conceptual and neo-avant-garde art practices were distributed though simple and modest paper materials as leaflets, ephemera, artist magazines and books. Although the project will increase accessibility to the content of those fragile materials, an exhibition of archive materials from participating institutions will be organized, making the original work visible and available to the public, in order to develop and raise their sensitiveness for authenticity of an artwork and its material. This exhibition will also serve as a promotional tool for the lasting online elements of the project. In addition to this traditional form, the project will be advertised by a series of low-profile marketing actions integrating the conceptual art approach with the contemporary guerrilla-marketing techniques.