Through the applicant company the project involves enterprises producing accommodation, catering, programme, activity and shopping services as well as traffic services in the region of Joensuu (Jyty-region). The services will be assembled to customer-friendly packages and marketed. Achievements: Through the applicant company, the project involved enterprises producing accommodation, catering, programme, activity and shopping services as well as traffic services in the region of Joensuu ( Jyty region). The services were to be assembled into buyer-friendly packages and marketed to Russians, projects counterparts and their customers. Marketing was to be completed at trade fairs and on different types of trips. For example, a general guide to Joensuu, an information map and a marketing video were to be produced in Russian as marketing material. A so-called ‘benefi t card’ was to be developed for the Jyty region, which was to be distributed within the project area. In addition, posters suitable for outdoor advertising were to be produced. Newspaper, radio and TV advertising was to take place in the project area and separate marketing campaigns were to be created. Marketing progress was to be monitored using customer surveys, which were to be completed once or twice a year. At that time, new customers’ needs were also to be identified. The applicant would work in cooperation with the Interreg projects of the North Karelia Adult Education Centre and the University of Applied Sciences. The project was aborted because it was not being implemented as agreed.