In 2011 there will be two European capitals of culture in the Baltic Sea area:Turku and Tallinn. The year 2011 is a great challenge and possibility: how to find a lasting usability of the culture year and how its´ achievements can be used most effectively in building up a permanent country and regional image.The challenge is to find a product group attractive enough to arouse great European and global interest. Together Turku and Tallinn are stronger and “cross-border” co-operation is a condition of success. The problems within the cultural tourism are the undeveloped collaboration of the actors of tourism and culture, lack of product groups, customer-, marketing- and product planning know-how. The resources of the destinations are small. Because of the different premises the benefits of collaboration cannot be seen. The result of this is that the region is not well-known, has no profile and joint brands. It is impossible to create vast product groups alone or with meagre resources. The target is to take advantage of this unique possibility to unite the cultural resources of the two Baltic Sea cities into one interesting, high class category. The concrete targets are building up collaboration, new culturebased quality tourism products and through it to increase the number of foreign tourists in Turku and Tallinn regions. To achieve this the collaboration patterns between the culture and tourism of the cities must be strengthened and a network of expert procedures for product development must be built to enable the participation of the actors of different sizes. The project creates service culture of high quality by increasing the information of accessibility and customer friendliness.The project executes a study of the experiences of the visitors to Turku and Tallinn to obtain information of the emotional and critical points of the travel experience. The development operations are directed to ensure the functioning and the emotional response of the products. The service producers are provided with necessary expertise and possibilities to learn in workshops and through e-learning projects.A part of the travel experience are the trips to and between the cities, to this need a mapping is made of the means of transport and the possibilities of the culture to bring experience and emotional substance to the travel experience Through a joint product development an attractive and interesting product combination for the European market is created to join the both cities. For the product development user experiences and the information of the needs and wishes of the customers are collected from the tour operators. The products are tested, their accessibility and to move about with ease are verified and the best practises are documented. All expertise achieved through the project is saved in the internet for the use of both all taking part in the project and others. The project creates a new kind of interactive model for marketing based on culture. Achievements: One of the successful outcomes sought was that Turku and Tallinn would strengthen their bond and enhance cross-border cooperation. The aim was to take advantage of this unique opportunity to unite the cultural resources of the two Baltic Sea cities into one interesting, high-class category. The project created a new kind of interactive model for marketing based on culture. Cultural Tourism 2011 enhanced collaboration and the creation of new culture-based quality tourism products and, in this way, increased foreign tourist numbers to the Turku and Tallinn regions. This included a study of visitor experiences and organising training for service producers. Through joint product development, the project created an attractive and interesting product combination for the European market by joining the two cities.