Face2Face is a project of contemporary art tours that encourages tourists and local people to access high quality cultural activity via environmentally sustainable bike, boat, train, bus and walking routes. The aim is to encourage a wide variety of audiences, including artists and art professionals, to explore either side of the Channel. Driven by cultural organisations but working alongside regional tourism agencies, Face2Face will examine the positive economic and environmental effects of cultural tourism. The partners all want to strengthen cultural cooperation in the cross-border area, and give greater visibility to public education and outreach programmes on either side of the channel.Over three years, Face2Face will offer tourists and local people a series of unique experiences and encounters, highlighting heritage within the area which is not always traditional or well-known. The project also supports a cultural exchange programme for arts professionals and practitioners which includes debates, lectures, seminars and exchange visits relating to culture, the public and international partnerships. Achievements: What were the key results of the project?In total, the partners organised 21 free art tours, 58 exhibitions, 6 performancies, 53 scrennings, 66 meetings with artists, 19 residencies, 3 workshops between students and artists, 1 symposium about the commission for public space and 3 “Cross Channel Laboratory” where art and touristy professionals of the both side of the channel could exchange about the links between art and tourism. They produced 62 new pieces of art and 6 monographic publications. 174 137 visitors participated in the cultural and touristy offers. 82 % of the audience came from the various counties covered by the project (Nord, Pas de Calais, Suffolk, Essex, Kent, Cambridgeshire), 16% came from France and the UK and 2 % came from abroad. The project enjoyed a wide press coverage. 245 press articles underlined the interest inthe Face2Face project. 61 % of these articles were published in the local medias and 39% in the national medias.Did all partners and territories benefit from the results?The targetted audience and beneficiaries for the project was comprised of individuals who are interested in culture and contemporary art or those who wanted to discover the heritage of the counties in innovative and sustainable ways. In addition, the local residents via schools, colleges, universities, organisations dedicated to social aims, town planners, inhabitants associations etc. benefitted from the activities of the project .The project opened contemporary art to the widest possible audience over the two regions; Nord-Pas de Calais and South East England (Kent, Suffolk and Essex). More strategically the project increased interest by influencing key agencies and public sector bodies involved in tourism and economic development and regeneration as well as of course professionals working in the field of arts and culture. The key beneficiaries were: the partners who developed collaborations together, enlargied their professional and communication network; the artists (who benefited from an exhbition, a screening, a conference, a monographic publication, an opportunity to do a residency with the production of new work; tourism officers who benefited from new cultural offers; art and touristy sector professionals who could elaborate news links and the public. Individuals or groups in the eligible area benefitted from the various cultural and touristy offers developed free of charge by the partners as part of Face2Face. All partners were actively engaged and benefitted from the results.What were the effects / outcomes for the territories involved?The project resulted in an increased understanding amongst target audiences of contemporary art within the eligible area of the cross border programme. Arts and cultural works and ideas have been made more accessible to wider audiences who have benefitted from the project and been inspired by their experiences. The profile of the culture and tourism sector related to such works/exhibitions and artistic creations has been significantly raised through the extensive press articles which have promoted this work. The audience has discovered new ways to interact with thieir social and political environment. in environmentally sustainable ways The partners have created, as part of Face2Face, 3 permanent jobs and 73 temporary jobs resulting in economic growth within this sector. Furthermore, new cultural offers have been established increasing the attractivity of the area and a sustainable network of cultural actors has been developed through the project leading to new collaborations and opportunities within the field of contemporary arts.