ICE-WISH will install mature ICT-based innovative energy and water monitoring system, including non-invasive and utilise smart metering, wireless communication, 'cloud' computing, and standard low cost Set-top box (STB) that will be connected to standard home TVs.ICE-WISH will monitor simultaneously 300 social houses in ten European countries - acknowledging the climatic diversity and statistical significance- over one full calendar year to demonstrate that mature and interactive ICT addressing users can contribute not only to reducing both waste of energy and water without compromising living conditions; but also to engage consumers as active players in developing water and energy conservation practices.ICE-WISH service will provide customised, tailored and appealing information at both individual (householder) and collective (housing associations) level to empower occupants to control their energy usage and to seek a reduction in consumption of 15%. (with corresponding reductions in bills).The Consortium led mainly by social housing providers supported by key industry and building technology players will inform and involved users and stakeholders, including bottom-up and top down activities, to continuously improve implementation project process and enhance the demand-driven approach.Different dissemination routes will be implemented to spread ICE-WISH knowledge and experience to the interested parties, including a project website, video feeds, study visits, dissemination activities though Cecodhas and synergies with on-going CIP projects-Besides, an exploitation and business plan for ICE-WISH service deployment will be developed covering both expanded use of project outcomes by ICE-WISH partners and exploitation into other countries and other stakeholders.The exploitation approach will be mainly based on the assessment of the ICE-WISH service viability, including quantitative and user experience assessment of the real-life results and the snowball effect generated by the dissemination action along the whole life's cycleGuidelines for ICE-WISH service provision, including guidelines, aimed to support social housing organizations to use ICE-WISH service in future projects, including social, financial, technical and governance issues and recommendations for key interested stakeholders.