The project's main objective is the protection, thematic organisation and promotion of local cultural heritage in remote/rural/montanious/border areas in forms of regional and transnational cultural routes. This objective is intended to be reached by carrying out the following main activities: Assessment of local cultural heritage Elaboration of feasibility studies and marketing strategies on possible transnational thematic routes and on needed investments Architectural planning activities for investment (cultural heritage included in the thematic route where protection is needed, tourist access infrastructure)Implementation of marketing tools suggested by the tansnational marketing strategy. Expected Results: As a result of the project the local cultural heritage of the participating regions will be assessed and a methodology, feasibility studies and marketing strategies concerning thematic cultural routes will be developed. As the attractions of the target regions have a rather local dimension, several thematic routes (approx. 4-5, for example: religious, industrial, handcrafts, etc.) will be developed in each region. The routes focus on the involved partner’s similarities in a broader sense in order to also create transnational thematic routes. Taking into consideration the rural nature of the target areas and that the routes are mainly set up in villages the cultural routes will be linked to a town of each region in order to attract tourists arriving there and encourage them to visit the vicinity and the rural areas. At the end of 2007 the project results will be on display in the Hungarian National Museum. The implementation of marketing tools will be suggested by a transnational marketing strategy. After project finalisation the thematic routes will be offered to tourists through common marketing tools. The long-term effects of the project should be the strengthening of regional identities and knowledge regarding regional culture, transnational co-operation of participating regions and new employment opportunities in tourism to reduce the migration away from rural areas.