High inner migration, lack of employment opportunities and more put a challenge for the development of the Ukrainian province which, by the way, possesses a considerable natural, economic and social potential. The project “Cultural multipliers” sought for achieving the sustainable development process of the rural community with the help of cultural instruments, working with youth and local inhabitants, and informational promotion of its cultural heritage. The project happened on the basis of two venues in Ukraine – Busha village and Vinnytsia, the regional center. Various partners from international NGOs, youth groups to green tourism proprietors and local artists were involved. The tasks of the volunteers and the partners were to study, animate and later present the cultural background of the Busha village. For this a cultural study, a work-camp, a live public presentation in Vinnytsia and on-line dissemination of media materials about this separate rural community were performed. With the project we aimed to introduce the international volunteers to cultural background of the Ukrainian province, aimed for intensive intercultural experience between the performers and participants of the project, for animation of cultural life and improvements in organizational capabilities in the rural community, and for the outside promotion of the Busha cultural heritage. This all contributes to achieving the sustainable development process in Busha in long term and to promotion of the sustainable development concept to other settings during the reinforced follow-up activities.