The operation “Cultmark: Cultural heritage, local identity and place marketing for sustainable development” is based on the ERDF Innovative Action "regional identity and sustainable development" and the emerging field of "place marketing". Place marketing is a tool for regions and local authorities to boost their economic development and attract tourism flows and investment. It can also form the nucleus of a sustainable development strategy of an area. Cultmark wants to enable its partners to jointly increase their competitive edge by focusing on the cultural and related assets of each place. The operation aims to promote the notion of cultural heritage as a central production factor of the local economy. Additional objectives are, inter alia, to connect place marketing with spatial development as an innovative approach, support the provision and dissemination of relevant 'know-how' and good practice, including the stimulation of entrepreneurial capacity, and develop innovative place marketing strategies, which will be implemented through both common and individual demonstration actions and disseminated in the form of a guide. The operation will result in strengthening the capacity of the participating authorities to build and project an attractive and competitive image, based on culture, involving the local population and entrepreneurs in brand development and marketing, and strengthening local and regional economic development.