The project aims at enhancing economic competitiveness and social cohesion of the eligible areas, taking into advantage the comparative assets of the regions and targeting at their sustainable development. More precisely, the main objectives of the project would be summarized as follows:• Enhancing both areas’ cultural and social cohesion• Preserving cultural heritage within the framework of thematic tourism promotion• Building a cooperation link which will allow both regions to develop and valorize their cultural tradition, create bonds and exchange information, know-how and good practices.• Promoting cultural treasures of each region, making clear the interactive relationship between sustainable development and the preservation of the cultural heritage• Developing synergies with other related projects, in order to make the cross-border area a significant tourist destination.• Stimulating local economy and promoting local and traditional products, responding to locals’ need for economic growth• Adapting of new tourism trends for more sophisticated/alternative forms of tourism trends.