This Angling Tourism project was initiated in response to a reduction in visiting angler numbers to the project counties, with significant effect on the local economy. Project partners – Leitrim County Council, Fermanagh District Council, Shannon Fisheries, DCAL, Leitrim Tourism and Fermanagh Lakelands Tourism with the assistance of Agri-Food and Bioscience Institute, Belfast and Central Fisheries Board, Dublin, felt that his drop in visiting angler numbers was associated with reports of declining fish stocks and reduced angling catch returns and the project set out to address these problems.The project addressed problems by conducting new fish population surveys, collating data from surveys by other organisations, undertaking angling market research, developing angling infrastructure by installing new and developing existing angling facilities in the area and carrying out a marketing campaign, which resulted in the “Hooked” brand. As part of the campaign, a series of advertisements were run promoting the area in overseas Angling publications, attendance at angling trade shows across Europe and Angling Literature produced in many languages. Another aspect of the angling project was the development of infrastructure works which was completed in a number of lakes and rivers within the project area. Angling facilities across Fermanagh and Leitrim were either upgraded or new structures installed to improve access to water. The development of facilities, with access for anglers with disabilities, was also constructed and a new disabled access boat officially launched.The final event of the project was the successful organization of a cross-border angling competition that attracted over 180 entrants over a very successful weekend.