Targets of the Course:– Training of individuals with special qualificationsin the fields of creativity and innovation– Raise the competitiveness of European companiesduring the increase of innovation an creativity– Ideas and innovations are of great significance forEurope as a commercial location.– New product and service impulses are a prerequisitefor the success of European companies on theworld market.The “Creative Trainer” project, a creativity and innovationmanagement course, has been designed on thebasis of these requirements.The “Marketing & Sales Idea Machine” project, whichhas developed a special creativity method for thegenerationof ideas, forms the basis of the coursecontent.The involvement of young people in the creativeprocess is an important core element.The project:– Expanding the creativity method in the “creativetrainer” course– Development of a curriculum for the course “creativetrainer”– Transfer and dissemination the course to theEuropean partners– Knowledge transfer between company-affiliatedinstitutions and the training sectorThe “Creative Trainer” project makes sound trainingin the fields of creativity and innovation managementpossible for teachers and trainers in partnercountries.They are then best placed to utilize this expertise fortraining their pupils and trainees. This expertise isalso intended to support the implementation of ideageneration projects in companies.