According to the recent studies on consumer profile, carried out in Turkey, the level conciousness among the consumers on the issues such as consumer rights, legal framework and recourse mechanisms needs to be improved to establish a properly and efficiently working consumer protection system. Under the previous Twinning Project conducted by the Ministry, the Consumer Information System (TUBIS) was formed. The system accessed via www.tuketici.gov.tr address was established in order to simplify the reach of consumers to information; however a more extensive platform is needed for consumer protection and consumers’ education. On the other hand, the new law on consumer protection entering into force in May the 28th 2014 is designed according to the needs of the consumers and the by-laws are currently being revised in concordance with the related EU directives. The 28th Chapter of the negotiations between Turkey and EU is Consumer and Health Protection. Scanning of the legal framework and implementations within EU and the rest of the world is on the Ministry's agenda for the past decade especially. Combining those necessities, building an online education platform ensuring the participation of individual consumers, NGOs, public institutions, private sector representatives, members of the academic units and judicial organs, as well as partners from the EU has emerged as the basis for Consumer Academy. Consumer Academy, primarily aims at building an online education platform, on which; - various audio-visual materials are produced and classified in concordance with the user profiles, - the users of different profiles get in contact and interaction in line with their own roles and purposes in terms of consumer protection, - besides sharing the current information and experience, an environment available for producing new information is formed through the interaction among the actors in the field of consumer protection, - that information produced is transmitted to the masses and specifically targeted groups in Turkey and abroad through various communication channels. Reaching these ends would also mean; - an increase in the level of consciousness among the consumers, in terms of the legal framework in Turkey and the EU especially. - a decrease in the unnecessary workload of the Ministry, Consumer Problems Arbitration Committees and Consumer Courts. - a new channel for the NGOs and academic units to gather information, produce knowledge out of the gathered information and tranfer the knowledge to the target groups using a reliable source of communication administered by a public institution. - a new mechanism to submit compliances on consumer issues, product safety and advertisements using e-state software and a source of instant information concerning those applications. - a medium where online education tools are made available to the e-learners and teachers at the end of the project. To enhance the quality of the products of the project and incorporate the legal attitudes and implementations from within the EU, Hungarian Authority for Consumer Protection (Public), Docklands Academy London (Education Institution) and Aviva Ltd. Poland (Private) participated in the project as partners. As well as their role in the formation of the platform, these partners will also contribute to the dissemination activities abroad. Those three institutions will also function as a hub to establish a network within Hungary, England, Poland and eventually to form links with other stakeholders from the rest of Europe. The Ministry is currently work on the chances to foster cooperation with various countries from and outside of Europe in terms of consumer protection. At the local level, TÜPADEM (Hacettepe University - The Center of Consumer and Market Research, Consulting, Test and Education), TÜKÇEV (Foundation for Consumer and Environment Education) and Ankara Provincial Directorate of Trade - one of the most active provincial organization units of the Ministry of Customs and Trade - are included in the project due to their high potential to contribute in the formation of the content within Consumer Academy and their capacity to disseminate the project results throughout the country. In order to reach the desired results and disseminate project results during the project term and onwards, 4 transnational meetings; including the Kick-off meeting and Closing Conference to be held in Turkey and one meeting in Hungary and England each, 1 local and 4 project evaluation meetings have been planned. Building of Consumer Academy on-line education platform, production of TV and radio ads, printing of project and academic study results and translation activities will be subcontracted. In the long term, Consumer Academy is projected to contribute to the interactive information production and sharing culture among the actors in the scope of consumer protection.