By realising and maximising the economic value of the region's rich and unique culture, the project aims to achieve a sustainable competitive advantage for the participating areas. This will be achieved by the adoption of a collaborative/ shared-service approach for the provision of services and supports to the cultural and creative industries. This will be done by providing an intensive programme of targeted support to raise ambition, foster entrepreneurship and establish routes to market for the creative industries and related sectors of the cross-border area. The project will provide coordinated, cross-border shared service intervention which is presently delivered in a fragmented approach by different economic, education and social agencies working within each jurisdiction.. A significant library of resources will be created which will be available post-project, and the project itself will serve as a model which can be easily rolled out to other sectors, services and across other borders.