"The application's unifying theme is cognition. Any decision reflects the information that comes to the decision-maker's awareness at the moment of making the decision. In turn, this information is the stochastic outcome of a sequence of more or less conscious choices and of awareness manipulation by third parties. The three parts of this application all are concerned with two factors of limited awareness (cognitive costs and motivated beliefs) and with the application of imperfect cognition to economics. The various projects can be subsumed into three themes, each with different subprojects: 1. Self-serving beliefs, laws, norms and taboos (expressive function of the law, taboos, dignity and contracts). 2. Cognition, markets, and contracts (mechanism design under costly cognition, directing attention in markets and politics). 3. Cognition and individual decision-making (foundations of some non-standard preferences). The methodology for this research will be that of formal economic modeling and welfare analysis, enriched with important insights from psychology and sociology. It will also include experimental (laboratory) investigations. The output will first take the form of a series of articles in economics journals, as well as, for the research described in Part 1, a book to disseminate the research to broader, multidisciplinary and non-specialized audiences."