The International Film Festival Rotterdam aims to support directors and producers in various stages of their development, financing and distribution process. As the main part of IFFR’s industry initiatives, CineMart is the international co-production market of the Festival. The market presents a selection of 25 carefully curated feature film projects – independent art- house films with market potential. CineMart was the first platform of its kind to offer filmmakers the opportunity to launch their ideas to the international film industry and to find the right connections to get their projects financed. One of IFFR’s and CineMart’s trademarks is the highly productive, yet informal atmosphere. In order to maintain such an environment, the number of projects is kept to around 25 and the invitation process is selective. A team of matchmakers/ consultants offer advice on strategy and creating the right connections. The four-day event takes place concurrent with IFFR and shares its location with the festival centre, De Doelen, in the heart of Rotterdam.IFFR and CineMart are both ‘on invitation only’events. All CineMart and Industry guests are carefully screened. The list of industry delegates attending CineMart is carefully reviewed each year in order to ensure that the attending industry can contribute to the projects in the CineMart selection and the films screening in the festival. The CineMart delegates are co-producers, funds, sales agents, distributors, TV stations and other potential financiers. CineMart-accredited guests are provided access to all festival and CineMart related activities, are freely admitted to public screenings and have access to press and industry screenings and the Video Library.The CineMart staff also organises Rotterdam Lab, a five-day training workshop for young and emerging producers designed to build up their international network and their experience at an international festival and market.