The main aim of the CAMP2.0 project is to strengthen marketing and PR competences of managerial staff of adult education providers and empower them with knowledge and skills for attracting of low participation of adults in lifelong learning by using WEB 2.0 tools. The main objectives:• To reveal current situation of the marketing and PR in adult education.• To develop and pilot innovative Training Course;• To ensure exploitation and multiplication of the developed course;• To introduce bottom-up initiatives for increase of low participation of adults in lifelong learning opportunities The main outcomes of project will be Trainers’ Guide, Training Course and Handbook. Training Course will be tested during Pilot Training Course with adult education providers. Trainers’ Guide and Training Course will be developed in electronic format in 6 languages: EN, DE, ES, IT, TR and LT this way ensuring their maximum dissemination and valorization potential. Handbook (EN), comprising the most important outcomes of the project will be published with circulation of 900. All of these outcomes will be available online for free on project website.The envisaged impact of the project is the spread of initiative among adult education institutions at first within partner countries and later also those from other EU countries, as well as sharing new ideas how to attract new adult learners and increase their loyalty by using Web 2.0 applications.