The term “cultural industries” is used almost interchangeably with the concept of “creative industries”. Whereas the notion “cultural industries” emphasizes the cultural heritage and traditional and artistic elements of creativity, the notion of “creative industries” tends to place emphasis on individual creative talent and innovation, and on the exploitation of intellectual property. Those industries (performing, visual arts, broadcast media, digital games, design, creative marketing, PR, fashion, cultural heritage) which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property and which is a powerful tool to activate new learning processes (mainly non formal) for EU citizens and community. Analysis made on the sector pointed out the potential contribution of CCIs to the economy and society first (KEA 2006) in terms of wealth and jobs (UNCTAD 2008/2011), then on the positive spillover effects on employment other non-creative sectors (KEA 2009). The project “Break in the Desk” wants to train creative and artists in order to stimulate their entrepreneurial spirit making them able to activate new business and projects creating economic value from their performances and activities. In doing so, the Strategic Partnership, build by the project, will also exploit creative thinking and non-formal training competences of CCIs to facilitate a process of innovation in SMEs from non-creative sectors and Public Administration departments. CC operators can play a role in the process of innovation of other economic sectors in which creativity is not common as a feature by applying creative, non formal facilitations and training through transversal methodologies (creative “break in” intervention). Project objectives are: - To enhancing the relevance of the learning offer for CCI operators as VET trainers, by developing new and innovative approaches to spread a creative/innovative culture inside SME/PA - to promote entrepreneurship education to develop employability and new business creation (including social entrepreneurship) for CCIs operators to orient their activities on economic perspective - to develop and test methodologies, tools and concepts that facilitate organizational development and product creation inside SME/PA - To foster the assessment of transversal skills and promote the take-up of practical entrepreneurial experiences in training also Participants The Strategic Partnership activated to reach project objectives and develop related intellectual outputs is composed of: - Creative and Cultural industries coaching and training organizations: materahub (Italy) - Creatives and Artists representatives: Collage Arts (UK) - VET organizations experts in the field of CCIs and recognition/assessment of outcomes: Rinova (UK) - Local public development organizations representative of SMEs interests: Consorcio Provincial de Desarollo Cordoba (Spain) - Clusters of Creative and Cultural Industries: Cultural Innovation Competence Center (Hungary) - Universities dealing with research/education on Creative and Cultural Industries with a specific focus on training and development programs for creative entrepreneurship: Aalto University (Finland) - Public Authorities in charge of local policy for education, youth, job: Rome Municipality Department for Youth, Equal Opportunities and Entrepreneurship (Italy) - A European network of Creative and Cultural organizations: Euromedinculture(s) (FR) - An SMEs business association/chamber of commerce: Sibiu Chamber of Commerce (RO) - A technical partner in charge of the dissemination, networking and e-learning platform: Link Campus University (Italy) Project target group is composed of primary beneficiaries (150 artists and creative from countries involved during barcamps – 21 selected for the training activities) and indirect beneficiaries (the selected PA – Rome Municipality and SME to pilot the “break in intervention”). The project will: - train artists and creative from Italy, UK, Finland, France, Hungary, Romania and Spain to stimulate their entrepreneurial spirit and develop their business skills - offer them a web based social elearning platform for further training and networking - train them to become facilitators of innovation in SMEs and Public Administrations through process of creative intervention - share a policy to support creativity in its application to VET system, entrepreneurship education and spillover effects with other European countries not involved in the project