The AVANT-Tour project seeks to enhance skills in the field of tourism marketing and management. It will make training more accessible in the partner countries by developing and piloting innovative learning models, based upon the concept of blended-learning and using state-of-the art technology, with a view to eventual commercialisation. Several aspects of the new models will piloted and introduced: the effectiveness of a blended-learning model, in which a mixture of tools, techniques and learning initiatives mean that a learning package can be tailored to a particular audience and the appropriateness of different modes of delivery for different users, including an analysis of gender differences. End results will be distributed in four languages (GR, ES, IT & PL), to include educational programmes and web-based & traditional training packages. A report outlining the AVANT-Tour approach and methodology will also be made available (in EN). The project dissemination strategy will include a co-ordinated and accelerating stream of national information campaigns, events, publications and presentations, targeted at end beneficiaries as well as trade associations and local authorities. During the last final six months of the project, partners will consider options for commercialisation of the developed methodology and training packages. Promotion will thus involve the circulation of a standard project information kit to consultants, educational foundations and training organisations.