Artful Leadership, developing a new generation of workers and leaders through arts is a collaborative effort, joining HEI, Research and SMEs, in an effort to challenge the business and leadership education in Europe. The word is in turmoil. Globalization, technology, profound demographic changes, financial crisis, ethic dilemmas lead us to question the validity of our educational and management paradigms. The new generations arriving to the workforce have different expectations and demand for more ethical, people-centered management. The future leaders are growing - socially, politically and economically - in the digital era and through a profound social, financial and economic crisis. These future leaders demand for purpose, meaning and connection and they will be working in organizations also shaped by the globalization of knowledge, markets and customers and the information and communication technology. People management and leadership will be key leverages for Europe to assert in the global context and to take a strategic role as a knowledge based economy and an innovation space. Research has been showing that the traditional management and leadership paradigms are no longer answering the current challenges that organizations are facing and are not being able to answer the expectations and needs of the new generations. “With such changes have come new priorities and responsibilities and it is in this environment that the theory of servant leadership has flourished as a management style for the redefined business world of today, one that can serve as a cornerstone for organisations wishing to build corporate structures based on stewardship, empowerment and trust.” (Dirk van Dierendonck, RSM Insight 3rd Quarter, 2011) In order to deploy new learning contents and training activities about a new leadership paradigm, one must be also prepared to answer to the learning challenges posed by a generation of active learners, digital natives and graphically/visually oriented. The relevance of concepts such as web based, open access, collaboration and creativity for the success of any learning activity designed for the new generations at work is critical. Arts-based learning is defined as “a wide range of approaches by which management educators and leadership/organization development practitioners are instrumentally using the arts as a pedagogical means to contribute to the learning and development of individual organization managers and leaders, as well as contributing to organizational learning and development” (Nissley,N. 2010) Arts-based learning is intended to develop artful ways of working, knowing and perceiving and involves creative skills, capacities and capabilities that incorporate reflection, awareness, imagination, collaboration and adaptability (Darsø 2004; Gibb 2006; Turner2006). The main goal of Artful Leadership is to create innovative digital learning resources about Servant Leadership, supported by arts-based learning methods and deployed through different methods and techniques (e.g. digital storytelling, visual art, design thinking, etc.) to shape the future workers and leaders of Europe. Thus, the project’s value proposition can be summarized as follows: 1. Ground-breaking research: research conducted in Europe, useful to organisations, HEI and key-actors in Education and HR, by providing: • a clear picture on the impact of demographic and economic changes to the European labour market on the current management and leadership paradigms • a clear framework of Servant Leadership to be used as the basis for leadership development programmes • means for HEI’s and VET providers curricula modernisation and for political decision making through a clear framework of arts-based learning 2. New training contents: training contents will be developed upon research results and thus conveying new knowledge. 3. Use of arts-based learning: this brings innovation and creativity in pedagogy and a new approach to learning, especially in HEI, supporting the learner centered models and strengthening the relevance of transversal skills development 4. Accessibility of training: it will be available online, through digital media and in many different languages, thus facilitating access to a larger audience