The place, the environment, natural resources and the primary sector can be the spearhead for the development of the local economy. Young entrepreneurs should highlight as the main competitive advantage of the specificity of the products they produce. Strengthening and development of local comparative advantage, promoting local identity, the basis of a development strategy. The apple crop has high production costs and requires special care in growing compared with other rural activities. The Agricultural Cooperative of Zagora as a sending organization, aims at taking full advantage of emerging opportunities and the successful response of members to the challenges arising in the field of competition at European level. For this reason, it has established development strategy that focuses on improving productivity and competitiveness. The AGRICULTURAL COOPERATIVE ZAGORAS PILIOU is currently the largest operator of commercial activity and development in the region of East Pelion and one of the most dynamic primary cooperatives in Greece. The Association collects and distributes all kinds of agricultural products produced in the region, like other varieties of apples (golden, renedes, fyrikia), pears, kiwi, chestnuts, olives, cherries, etc., all of exceptional quality. New packaging products with distinctive mark were designed, apples carry a sticker of the logo and the means of transport have the new corporate identity. Today, the Agricultural Cooperative of Zagora collects, maintains, packs and distributes almost 100% of the apple production in the area (10 thousand to 15 thousand tons per year), as well as other products, and is one of the most important economic units of Magnesia. The "Zagorin” is the first agricultural cooperative in Europe that has acquired PDO Apples in 1996 for starkin and 2011 for firikia of Pelion. The cooperative considering that innovation is the main means to gain additional competitive advantages in the modern competitive environment designed this mobility with theoretical and practical training of officers of the Association in specialized subjects related to their activity. The educational needs of participants arise from: • Incomplete knowledge to develop improved production techniques • Inadequate training in implementing production techniques, as a means of developing comparative advantages in the modern competitive environment • Confusing marketing strategies in domestic and particularly in the European market • Reduced competitiveness in apple cultivation The objectives: • Contact and exchange with contributors and operators in the host country • Training in innovative methods and techniques • Communication the provided knowledge and skills of participants in the human workforce of the firm they represent • Improving the competitiveness of agricultural production in apple cultivation • Sustainable and integrated rural development The project is expected to have very positive effects such as: • Gaining experience regarding modern agricultural practices • Dissemination of organic production and integrated management • Developing skills through education and training in the rules of good agricultural practice • Innovative methods and techniques in their own business • Clarification of promotional strategies • Teamwork and cooperation • competitive products • improving income • Support the production of safe agricultural products and foods with comparative advantages, such as products quality, branded, local and particular. • Adding value to agricultural and food products and their differentiation towards innovative products. • Promoting rural entrepreneurship, with emphasis on improving the capabilities of human resources, through lifelong learning, vocational training in agriculture, providing expert advice and the use of information and communication technologies. • Improving the age composition of the rural population. • Aid forms of collaboration and networking for the promotion of local products and connection with the local market. The total project duration is 15 days and will be held in Italy with the participation of 60 beneficiaries (two streams of 30 people). Prospective beneficiaries in mobility are business operators who are responsible for manpower from member companies of the Association. The proposal has taken into account all the conditions laid down in the European Charter for Mobility.