The purpose of the project is to develop a certification system that would evaluate and accredit non-formal as well as informal training, which usually takes place on-the-job for the field of marketing that would interest marketing professionals. The target groups are marketing professionals without relevant certification, SME managers, and the unemployed. The project will provide the following expected results: a marketing competences list, a certification system, a relevant project website, networking, a training database with appropriate material, dissemination material in «hard» and electronic form, a certificate and a business plan for further development/commercialization of the particular certification system.