AMAZON, LAWS OF THE JUNGLE investigates Amazons success by telling the roller coaster story of how it is becoming the planet's biggest retailer. It’s a story of bold visions, brilliant businessmen, cutthroat competition, “digital serfdom” and multi-million-dollar lawsuits.In Amazons 20 years of existence, it has never made a profit; yet its market capitalization is $119 billion, it is ranked the 33rd most valuable brand in the world, and at the age of 50, Jeff Bezos is worth $27.2 billion. His strategy of “optimization”—incorporating new concepts such as the Long Tail, the Crowd and the Cloud—has caused a seismic shift in how we shop for products and for our own jobs. In this film, Amazon is the vehicle that helps us explore the hidden economics of the Internet. AMAZON, LAWS OF THE JUNGLE chronicles the rise of Amazon to reveal what’s underneath the alluring, consumer-centered approach of the Internet. Narrated by Lewis, the film incorporates footage of the rise of Amazon and e-commerce, offers new interviews with Internet critics and cheerleaders, and illustrates the Internet economy in a way never seen before. Using a playful visual style that evokes infographics and the digital age, the film will “build” a city with the elements of the online economy, where all the intangibles of the online world, such as data, the Cloud, and Amazon’s own marketplace, are illustrated as brick-and-mortar. Internet gurus and entrepreneurs portray the new digital economy as utopian and democratizing. But the Internet economy is simultaneously blurring the lines between work/leisure/business/consumer, and widening the rifts between workers and the one percent. Some say we are entering a new consumer paradise of frictionless commerce; others that we are heading towards a nightmare scenario: an unknown future where giant global one-stop shops create a new totalitarian form of capitalism of digital serfs and info-laborers?