Statistics show that the number of apprenticeship in Rhône-Alpes and Piemonte is low regarding the number of companies. They also show that apprenticeship is declining, especially in the SMEs.This situation is mainly due to the complexity of the procedures and regulation concerning apprenticeship, and also to the fact that they are subject to frequent changes.This situation is particularly difficult for the SMES, especially the smaller ones which do not have a Human resource department.The project is therefore aiming at- Developing a transnational website presenting in a simple and pedagogic way all useful information on apprenticeship in France and in Italy, formatted to speak the “SME language”- To undertake an attractiveness campaign to secure the engagement of SMEs througho A big Emailing campaign targeting 120 000 SMEs (60 000 from Rhône-Alpes and 60 000 from Piemonte)o The organization of workshops about apprenticeshipo Individual support for the companies needing special adviceThe website about apprenticeship will be transferred to all French and Italian chambers of Commerce through the national associations of the French and Italian Chamber of Commerce which are associated partners of the project in order to become national promotion tools in France and in Italy.The expected results are- On short term, an increase of 7 % of apprenticeship in Rhône-Alpes and Piemonte- On longer term to provide a promotion tool about apprenticeship to all French and Italian chambers of Commerce- Finally, to produce a comparative presentation of apprenticeship in France and in Italy