ABC – THE ART OF THE BOOKThis project aims to stimulate reading habits in children who read little or not at all by acquainting children in the age group 7 to 14 with the art of the book – with the ways books are made and marketed, starting with writing, then illustrating, translating, reviewing and performing a book. The project also addresses two groups in the field: young and established professionals. The events will be organized in two main streams:- During one school year (September 1010 – June 2011), each of the participating countries will organize five thematic workshops and other events connected with the art of the book. - The main event of the project, summarizing the results of the work during the school year, will be a Book Festival organized in Vienna, Austria.The novel aspect of the project is that the children will be acquainted with the media of the book in its entirety, i.e. starting from its creation and ending with its promotion.The project also aims to deepen and broaden the nascent cooperation and networking among institutions that already have experience in international cooperation and support for authors and artists’ mobility in the field of literature and media for children and young people in East and Central Europe.Through this cooperation the project aims to promote the mobility of writers and illustrators, as well as of their works; to help authors and illustrators exchange experiences and find fresh inspiration; to promote children’s reading, creativity and education, modern media, modern literature and art; and finally to promote peace and better mutual understanding among young people in the region.