Project aims at increasing the knowledge of rural culture (as one of the European and Mexican main identity matrixes), its values and influences on landscape, environment, folkloristic and cooking traditions in Bosnia and Herzegovina, Italy, Macedonia and Mexico, promoting a mutual knowledge, recognition and respect and bio-sustainable non-contaminating production systems.Through a 18-months intervention that foresees a joint work of analysis, elaboration and dissemination, project contributes to foster the dialogue among cultural operators from different countries and between them and the economic operators working in partner territories and to introduce innovative tools of elaboration and communication of their cultural work. Citizens’ awareness on the importance of the historical inheritance of rural culture and on the future perspectives of its recovery is increased. And at the same time the narration of territories is enriched and linked to the tourism offer and to the set-up of local micro-economies. Thus project benefits local communities and cultural and economic operators whose activities are related to the material and immaterial rural culture heritage, and also European and Mexican public whose awareness and mutual knowledge is increased.The pilot and reproducible nature of the activities can encourage cultural operators from other countries to replicate the experience in their contexts. In order to facilitate this, a proper communication of project goals, methodologies and lessons will be ensured.Moreover, on project results new complementary actions can be built, increasing the cooperation of cultural operators.