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The wine production sector in Europe currently faces strong competition with wine producing areas all over the world. Rural areas with fragmented vineyards and obsolete marketing techniques are especially challenged by the new trends of the wine market. However, unlike the situation in many of the new wine producing areas overseas, rural areas in Europe are based on a long cultural tradition and p ...

SMEs do often not have the necessary economic and human resources to introduce innovation in their production processes. On top of that, “environmental awareness” seems to be less developed and is often seen purely as a cost and not a competitive factor. From a territorial standpoint, SMEs’ growth, if not properly “managed” by policy makers, can significantly increase the consumption of local natu ...