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Design as driver of innovation and competitiveness (DESMA)

Start date: Jan 1, 2012, End date: Dec 31, 2015,

...ement is not always easy. The two fields have different historical roots, educational traditions and research foci. A divergence reflected in professional cultures and skills of practising designers, engineers and business graduates.In order to fully exploit the exciting potential of design as driver of innovation and competitiveness, we need researchers who can who can bridge the design and manag ...
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