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E-commerce has become a focal point of expansion and growth for the consumer goods industry. This rapidly expanding trend provides an opportunity for childrenswear manufacturers to introduce new commercialization channels, enabling to reach a global audience by selling their products directly to customers and being able to open 24 hours a day, seven days a week. However, the childrenswear sector i ...

Over last years, childcare products industry (dominated by SMEs) has implemented new technologies into their products and processes to face pressure from low-labour countries. But focus on cost has not given us sustainable protectable advantage so we need to support our sector by focusing on the needs of end-users. Children’s comfort needs and products’ lifespan significantly differ from adults’, ...